Brand Guidelines

Welcome to the guidelines

This is your space for all things MidChains. Browse this site for guidance on our design system and tone of voice to make sure everything you create looks and behaves on brand—no matter where it shows up in the world.

Overview

Our brand guidelines

Work your way through this site or use the quick links below to jump to see more detail on how our brand works.

How we look

Find out what makes us look the way we do and access the kit of parts that makes us, us.

How we sound

Learn more about our Tone of Voice and access guidance on how to craft on-brand communication.

Downloads

Use the links below to access our core assets.

Logos

Download all versions of our logo here.

Download

Visual assets

Access our visual assets, from 3Ds to icons and illustrations here.

Download

Templates

You can access PowerPoint and Social Templates here.

Download